Strengthening Partnerships at Country Radio Seminar | Pixilated & Sony Music Nashville

Old Dominion Nasville

Country Radio Seminar (CRS) is an annual gathering of the major players in the country music industry - artists, artist managers, radio station and streaming service leaders, record labels, talent agencies, and more.  CRS week is a time where labels establish and grow relationships with radio.  It's also an ideal time for artists to showcase upcoming releases and rub elbows with the folks who help to decide which songs we hear on the air.  As one of the "Big Three" global record companies, Sony Music has a huge presence at CRS every year; however, this year the Sony Nashville team wanted to offer an even better experience for their partners in radio.  Enter Pixilated!

Country Radio Marketing

An annual tradition for Sony Nashville at CRS is their "Girls Night Out" (GNO) event.  GNO is an opportunity for the label to celebrate and give thanks to successful and influential women in the radio business -- an industry that has historically seen a higher percentage of men in executive roles.  This year, Sony Nashville recording artist Old Dominion was the musical centerpiece of GNO.  In addition to previewing the band's brand new single and providing massages, mani/pedis, and fantastic food and drinks, Sony Nashville wanted to create a fun and exciting way for all of the GNO ladies to capture a photo opp with the members of Old Dominion.  Pixilated supplied a green screen photo experience for the meet & greet with custom backdrops aligned with the band, the event, and the location. 

We also included a photo overlay that promoted the brand new single and custom Snapchat Geofilters that were specific to GNO and Old Dominion.  The environment of the Pixilated experience was a major upgrade over the traditional "grip and grin" photo opp, and the huge smiles and silly group poses were more shining examples of what always seems to happen when our customers bring in Pixilated.

Country Radio Seminar

But Sony wasn't done with us after one night.   The next evening, Sony hosted an Open House & Artist Reception at their new Nashville office space.  The guest list included similar types from the previous night, except all genders were included and more artists were in the house -- including superstars like Kenny Chesney and Brad Paisley!  Being the superb host that Sony is, they know that a great way to engage and entertain party guests is a Pixilated photo experience.  For the Open House, we supplied custom green screens, Snapchat Geofilters, and of course, a studio quality photo kiosk. 

We also featured a waterfall slideshow of the photos taken in real-time -- a tremendous additional 'party decoration' in the main gathering space.  Sony wanted their green screens to tell the story of Sony's and Nashville's shared history.  We included old vinyl records, a Nashville skyline, an artist rendering of the Tennessee flag, and a venue stage with performing lights.  We even found a large prop of Nipper, the famous dog from the painting His Master's Voice and one half of the "Dog and Gramophone" logo that has been a part of the Sony label family (RCA Records, specifically) for generations.  Needless to say, Nipper was a huge hit, and we were definitely jealous of the many kisses he received in our photos.

His Master's Voice.jpg

Aligning the look and feel of the Pixilated experience with the story and theme of any event is what makes Pixilated solutions much more impactful than traditional offerings.  Both CRS events were huge successes for Sony Nashville, and attendees of each event left with unforgettable photo memories...many of which ended up on social media accounts!

And that is what it means to get Pixilated.