March 31st marked the kickoff for the 2nd annual Light City celebration that has come to Baltimore. Light City is the first large-scale festival of lights, music, and innovation in the US. During the week long event hosted throughout the city, but with a focus on the waterfront of the Inner Harbor, Light City offers works of light themed art, concerts at various venues, and conferences with specific tracks focused on innovation.
The festival is supported by Baltimore's biggest brands such as BGE, Kaiser Permanente, and Brown Advisory, to help bring together the art, special events, and the Labs@Light City conferences. Each Lab is curated around one of five themes: Health, Green Energy, Social Improvement, Design, and Food. Pixilated has been a part of the Labs registration for 2 years now. We set up four photo kiosks designed to do headshot registration for each of the conferences. This provides an interactive way for conference attendees to become involved in the event right from the get go.
Attendees simply sat for a headshot photo, entered their full name and company, and then hit print. Each badge is customized to the theme of the conference so people who come to multiple can have a collection of badges for the week featuring the lead sponsor for each day! Pixilated also sponsored the lanyards for the Labs, meaning attendees were wearing "Pixilated" around their necks all day and into the night as they checked out the light installations. They also have a brandable keepsake to use after the conferences have passed to hold keys, or hang their favorite photo from their rearview mirror!
We also provided a separate registration booth for the VIP Green Room where speakers and MCs could skip the line and get their photo taken so they would have more time to prepare for their time on stage.
Pixilated was also active in the parties outside of the Labs! On the opening night, BGE hosted a kickoff party at the Top of the World. Pixilated was asked to create a smaller scale registration system to help people network while at the party. We used green screen backgrounds to create Light City themed portraits for the name tags. In order to connect with the general public looking at the art, BGE also had us design and activate custom Snapchat Geofilters for them around the Inner Harbor.
For three nights of the week, we partnered with Downtown Partnership to bring fun to their VIP tent on the corner of Light St. and Pratt St., and to help the partiers at the LIT City dance party show what a good time they were having dancing under the St. Paul St. bridge. We saved the biggest activation for Startup Soirée, where we set up a 12ftx 10ft green screen-- stocked with Light City neon backgrounds-- with full body shots, to allow people to show off their best poses from top to bottom. This idea was inspired by recent work we had done with Under Armour for Bridge the Gap DC... but we'll get to that later. For now, thanks for reading. Find your way to #getpixilated by reaching out using the contact form in the top right!