Ep. 17 | MicroPixil Podcast | Experiential Marketing

Ladies and gentlemen, welcome to another episode of The MicroPixil Podcast Powered by Pixilated. I'm your host Patrick Rife and today we are going to talk about what experiencial marketing actually means. So, experiential marketing defines anytime that you are out and you are engaging with a brand through some type of experience. So, a few examples of experiential marketing. One could obviously be some kind of branded photo, but other elements of experiential marketing could be when a when a brand is activating through something like tough mudder or, or when you go to the state fair and Comcast has a big mechanical bull that you're able to override and get your photo taken on or be able to walk away with some kind of bandana that you wear while you're on it. Anytime that brand is activating in a live event space and and there's a way for you to participate with it. And in the virtual space, so whether that's a game or a contest or some type of giveaway, if you are participating and it is something that feels like, like an experience going on, typically that's exactly what we mean when we're talking in the industry about experiential marketing. So that's today's MicroPixil Podcast. Before you go, please remember to rate, review, and subscribe. It helps to make sure that we find more listeners for our podcast as well as ensures that you're notified every time we publish a new episode. Until next time, peace