Pride Gets Pixilated

Each June, The Capital Pride Alliance hosts a week of celebratory events for the LGBTA community. This festival has been a staple in the Nation’s Capital since the early 1970’s, and is one of the largest Pride celebrations in the world. With the help of The Washington Blade and Aol, Pride got Pixilated this year.

 We kicked off the week on Wednesday with the Washington Blade and DC Brau #PridePils Launch Yappy Hour. This event celebrated the launch of Blade and DC Brau’s limited edition Pride themed beer, complete with a rainbow unicorn adorned can designed by Josette Matoto. The beer was delicious, the pups were in their best dress, and the Pixilated green screens were a huge hit! Our graphic design team embraced the vibrant spirit of the evening to create a truly unique experience for the guests.

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After taking a beat to catch our breath (and crack open a couple of cold Pride Pilsners), we prepped for the big event on Sunday. Situated on the tail end of the National Equality March, this year’s pride festival theme was Unapologetically Proud. Despite blistering heat, the enthusiasm in the festival grounds was electric.

Aol’s tent was filled with rainbow flags, positive energy, and a giant Pixilated green screen. Guests from all over the country lined up to embrace Aol’s Lead with Pride themed Pixilated kiosk. Visitors were also able to embrace #LeadWithPride by posting their photo from the weekend on Twitter or Instagram and then using the Pixi hashtag printer to walk away with a personal memory of their experience at Pride!

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Over at the Washington Blade tent, the focus shifted to the protection of journalism. Guests picked up a copy of Blade’s Pride issue and filled an empty space on the cover with a heartfelt expression of what brought them to the Equality March, then proudly held up their personalized issue for the Pixilated team to capture.

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Pixilated was honored to be a part of this year’s Capital Pride Festival. The incredible outpouring of love and openness that permeated throughout Washington during Capital Pride was awe-inspiring. We cannot wait to see what next year brings!